So you know what OKRs are and are in need to tips to improve them. Even if you aren’t sure about OKR’s, we’ll give you the full rundown; a start to finish of everything a leader implementing OKRs needs to know! Here we have 7 essential tips for setting better OKRs.

To recap on OKRs:

OKRs are Objectives and Key Results. It’s a goal-setting framework, a methodology, an overall powerful planning strategy. It’s used by companies and startups to keep teams organized. One of the most notable companies using OKRs is Google. You can read about it on Google’s reWork initiative : reWork.

Objectives are the roadmap. It’s the qualities and the goal you want your team to reach by the end of the week, month, quarter, or year.

Key Results are the quantitative data. They define what you need to check off to reach your objective. Fulfilling all the key results means success.

An example OKR from our 20 Human Resources (HR) OKR examples article:

Objective: Create an amazing training program
Key results:
– Achieve 100% training completion rate
– Increase employee performance post-training by 30%
– Decrease new hire turnover from 30% to 10% 

In case you really are new to OKRs, here’s some Focus blog articles to get you started What are OKRs and How to set powerful OKRs.

Some other great OKR sources are Felipe Castro, Bernard Marr, and Forbes.

OKRs work wonders, but you have to learn how to set them correctly for their full effect.

Now onto the 7 tips for setting better OKRs:

1. The first tip is to be specific. Know what your goal is and provide the key results you want to see. If this happens to be your first time setting an OKR, it’s okay to be off the mark a little. Test the waters and adapt to those first results. You want to aim high but not unreasonably so in the beginning.

Less is More!

2. My second tip goes hand in hand with being specific. Less goals and less key results means that you focus will be on one area. Don’t include minute details or small items. Only include key results that exemplifies the completion of your objective.

For every objective 3-5 key results is recommended. Any more than that will loosen your concentration. Along with that, 3-5 objectives per team layout. Stay concise and stay concentrated!

Our blog provides all the tips and tricks you need to succeed so definitely check us out. You can request a free demo today!

Which leads me to my third tip.

3. There are two types of OKRs and I suggest to start off with Roofshot OKRs then transition to Moonshots. In short, roofshots are challenging, but approachable. You can expect your team to carry out roofshot OKRs to the fullest potential.

OKRs are known for being both ambitious and uncomfortable.

Moonshots, on the other hand, are a little more advanced. Like it’s name suggests, moonshots require you to “shoot for the moon”; challenge the team to ask different questions and take new, creative approaches. These OKRs seem out of your teams limits and impossible to be fulfilled to the max. It’s reserved for more developed teams that understand the OKRs.

Read my previous article about Roofshot and Moonshot OKRs for the full explanation on why you need to start off with roofshot OKRs.

4. Make sure everyone in your team is notified and understand the OKRs. Define what materials or resources you expect them to use. Should the whole team be involved or subgroups? These are things you need to think about.

Aside from weekly or monthly company meetings, your organization should also hold one on one meetings for clarification.

One on one meetings have plenty of benefits as listed in our blog. Read here for 9 one on one meeting tips.

5. Check in with your team to learn about their vision. Everyone can be handed the same prompt and write their version drastically different. Everyone should agree to the vision and OKR that you have. It’s important that your team understands why they should care and put in the effort.

Leaders should define the potential growth that their team could have through these goals. Show that it is pushing them in the right direction.

Tips 4 and 5 both echo the theme of transparency.

Let your organization know the strategies your thinking off-including why you choose certain key results to prove that you’ve reached a certain objective.

6. My sixth is to reevaluate and re calibrate. If your OKRs are not working out the first time around, you need to analyze the root of the problem. Don’t be afraid to ask your team for their feedback on the OKRs. It is their OKR as much as it is yours.

Keep an eye out for the progress your team has made and change some key results if necessary. It’s alright to readjust what your objectives and key results are. You will keep on having to transform your OKRs.

A stagnant yet long term OKR is a sign of neglect. Keep your OKRs up to date to reflect what’s important and signals success.

7. Last but not least, reviewing and evaluating your progress is important. This last tip requires you to understanding what went wrong and revise your OKR. As a leader, you should never make another OKR without looking back at the previous ones.

OKRs are great because you can build off of the older one to keep making high goals for your team. The last OKR should be the stepping stone for the next one and so on.

Now that we’ve reached the end, make sure you remember these 7 tips to setting better OKRs. Thank you for reading this blog and make sure to check out everything else that Focus has to offer.

Use Focus! We can assist and guide your team in all matters from OKRs to meetings. Our tools at Focus keep your team on track, in sync, and focused on what really matters.

Focus not only utilizes OKRs but daily check ins, a Slack bot, and more. Our team at Focus can attest to its helpfulness and benefits.

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We always hear that we should shoot for the stars, but what does that really mean? It’s great to set big goals but how big should you aim for? What are these Moonshots and Roofshot OKRs and in which context should you apply them? Which one is right for my company or team? These are all good questions and you’ve come to the right place.

Now that you know about OKRs and the basics of making OKRs, let’s go even more in-depth. This article introduces and describes the differences of Moonshot and Roofshot OKRs. These are the two types of OKRs that you can make. Read about the fundamentals you need to know about Moonshot and Roofshot OKRs and the guide to utilizing them correctly. At the end of the article, there are extra tips for your team to have successful OKRs.

A quick refresher on the fundamentals of OKRs:

OKRs are Objectives and Key Results.

First, the objective is where the team wants to be or what the teams wants to achieve.

Secondly, key results are the metrics or milestones that track how the objective is going to be fulfilled. These are meaningful performance measurement tools. For each objective, there should be at least 3 key results. There can be up to 5 Key results, but 3 is recommend.

OKR is a goal setting framework that adapts to work for your team. It values the bigger picture and measures what matters. Transparency is key and this structure gives everyone a clear goal to focus on. OKRs also provide a clear explanation or impact of what the team’s achievement of the key results will bring.

You can read more on Focus and why our company revolves around OKRs: Founder’s Story.

This article covers 5 main sections:

1. Moonshot OKRS
2. Roofshot OKRs
3. Table Comparison
4. How to use Moonshot and Roofshot OKRs
5. Extra Tips

Moonshot OKRs

Moonshot OKRs are those that seem overly ambitious. These stretched and aspirational goals challenge your team. It’s a new project that no one has touched upon yet. It pushes everyone’s limits and set a new definition for what’s possible. Since it requires the team to “shoot for the moon” and as a result, the goal will seem almost out of reach.

The pathway to this goal is undefined, unstable, risky and require experience.

Often time all the resources are not listed out and the research you have is limited. Your team has to pave the path and should start off having no real knowledge of the step by step of how to attain the end goal. This type of OKR is fluid and has room for variance. The team’s understanding of the status quo is broadened. Most companies, such as Google, use Moonshots. As a result of this formidable objective, success with a Moonshot OKR means achieving 60 to 70% of the key results.

The drawback to this type of OKR is that your team would be highly unlikely to fulfill 100% of the goal. The consequence of this drawback could deter investors or funding, so planning ahead for the unknown is a necessity.

Teams that know how to set Moonshot OKRs and afford the damages should stay cautious whilst realizing that even though they fail to “reach the moon”, where they land is still a remarkable accomplishment.

These types of goals help the team to curate revisions, assess their action plan, and find areas for improvement. The results are used as data to create the next Moonshot OKR.

In short, Moonshots are high risk and high reward.

Example:

Objective: Create a marking campaign and increase brand presence

Key Results:

-Increase daily blog readers from 10 to 100

-Increase social media following by 200%

-Sponsor 10 Influencer product reviews on Youtube

-Curate 2 Business Partnerships with Local Community targeting product demographic

Roofshot OKRs

Roofshot OKRs (also known as committed OKRs) include achievable goals. This second type of objectives are still described as difficult but still exist within the team’s known trajectory. Success for a Roofshot OKR means reaching 100% of the key results.

These OKRs are akin to contracts; Roofshots are a guaranteed commitment and results need to be met. You can expect this OKR to be successfully completed by the end of its timeline.

Once finalized, the common understanding is that the OKR will be completely fulfilled. Hence the reason it’s also referred to as “committed” OKR. An unfinished Roofshot goal should be met with serious discussion. While OKRs in their nature are inherently hard, Roofshots are a defined commitment that includes the tasks easily lined up. Missing the target with this OKR highlights that there is a critical blind spot in the team’s operation.

These OKRs provide the much needed results for teams that are looking for steady goals and stability. It can connect different interdependent teams by having them each know what to expect from the other.

Example:

Objective: Improve brand presence

Key Results:

-Create 5 articles

-Get 15 reader surveys and reviews

-Open Accounts on 6 Popular Social Media Networks

-Start a company hashtag that

Some more general OKR examples can be found here on the Focus blog: HR examples, Product Management examples, and Marketing examples.

Table Comparison

Moonshot and Roofshot OKRs have different purposes, meaning they should be used for different contexts. There are various advantages of each that should be considered. This table reiterates the lengthy description of Moonshots and Roofshot OKRs from above and compares them.

*Just a reminder that all OKRs are supposed to be inherently hard. They are not a list of tasks, but rather goals. No OKR, whether Moonshot or Roofshot, should be taken lightly.

How to use Moonshot and Roofshot OKRs

Start with Roofshots

Due to the overtly ambitious nature of Moonshot OKRs, experts like Felipe Castro recommend that beginners start off with Roofshot OKRs. You want to start off big, but still within reason. New teams need motivation and small successes are necessary. Roofshots provide the stable foundation that set your team off on the right foot. Using Moonshoot OKRs in the beginning can demotivate the team. It might let the team harbor an uncommitted mindset and culture of not reaching the full potential. Additionally, you take a gamble with the Moonshots compared to the guaranteed success of a Roofshot. Moonshots provide an opportunity for growth in the right context, so it’s best to wait till the team is ready to manage and take on bigger risks.

Transition to Moonshots

However, all OKRs should be designed with the intention of pushing the team out of their comfort zone. Some might even prove to be somewhat uncomfortable. Once the team matures, transitioning to Moonshot OKRs keeps everyone on their toes. It would force the team to develop creative solutions and ask more questions. Without changing to Moonshots, the team’s progress could stagnant. In short, the team should start with Roofshot OKRs to build and develop a results-based mindset then transition to adding Moonshots. The team could go further to expand their limits after orienting themselves to this way of thinking.

The Perfect Mixed Approach

The transition to using Moonshots means to combine them; creating a mixed approach. Your objective would include one Moonshot key result and the rest would be Roofshots. A combination of these OKRs when used wisely could prove a powerful strategy. It means having an attainable goal while setting aside 10 to 30% of the key results as a Moonshot. A combined Moonshot and Roofshot OKR allows for the advantages of both types.

The Moonshot and Roofshot OKR combined should be the endgoal because Moonshots on its own require quite a bit of caution and risk-taking. It’s my recommendation that non-OKR experts reach and stay using this combined method. A Moonshot OKR’s profit is not always promised and the pathway is unstable. Your team would enjoy the multitude of benefits listed above and avoid undesired business outcomes with the implementation of a Moonshot AND Roofshot OKR. This way the team finds space for development whilst maintaining most of their current success rate.

Extra Tips

Whether making a Moonshot or Roofshot OKR, labeling is one of the most important steps. The OKR should be transparent and understandable. It’s a signal of the team’s expectations; this is what everyone deems as achievable. Being clear is important because everyone on the team knows where to direct their focus and motivation. Who wouldn’t want to stay on track with the rest of the team?

A team that works with the same objective in mind is a team that conquers Moonshot and Roofshot OKRs.

While Roofshots have easily defined resources, Moonshots instead require the over usage of resources. An example of the usage of resources is involving everyone in the team and all the teams in the company.

A defined objective that everyone can focus on means everyone realizing their role in the big picture.

Another tip I have is to start off with a good team. Read our CEO’s article on building a great team as well as Forbes’ article on workplace team bonding.

Lastly, after learning about Moonshot and Roofshot OKRs, it’s time to make some! Be prepared for the unexpected and proceed with caution, but don’t let that get in the way of your excitement for the future.

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